#35 Extra

Country: Brazil

Industry: Retail

About: Extra Hipermercados (or simply Extra) is a Brazilian hypermarket and supermarket chains owned by grupo Pão de Açúcar.

Mission: To guarantee the best shopping experience for all our customers, in each of our stores.

Vision: Extra aims to expand its share of the Brazilian retail market and become the most admired company for its profitability, innovation, efficiency, social responsibility and contribution to the development of Brazil.

Values: Humility, Discipline, Determination and Grit.

Words: determination, service, innovation.

Strategy: redesigning the “X” as a combination of an abstract man (service, care) with a right arrow (determination, moving forward) and maintaining the blue accent on the man arm (pointing towards the future, innovation).