#33 Fanuc

Country: japan

Industry: Robotics

About: FANUC is a Japanese group of companies that provide automation products and services such as robotics and computer numerical control wireless systems. FANUC is the largest maker of industrial robots in the world.

Principles: “Strict Preciseness” and “Transparency” are the basic principles of FANUC.

Words: Precise, Innovation, Service

Strategy: to merge the abstract shape of the industrial robot (innovation, service) with the F of FANUC and give the logoword and more solid and geometric appearance (strict preciseness).