Modern

Project overview

The client, Moon, is a new startup in the NFT marketplace with a design-first approach. The audience is embracers of NFT and digital art — tech savvy people that know their way online and in the world of crypto and NFT, with a strong sense for visual aesthetic and the art that they create, buy and/or sell.

Scope of work

• New visual language for Dig/Art

• UI library

• Functional Figma prototype

Tell about yourself

I was responsible for research, design and prototyping.

Moodboards

I searched for modern, tech, funky, abstract, clean. I loved the use of type as a design element

Visual exploration

Screen 1 - I love the punch of the green on a dark background, and the font was ever-so-slightly different

Screen 2 - A more blocky digital font, with a subtle layout, love that green!

Screen 3 - Toned everything back and tried sophisticated

Lock & Scale design

I ended up here. Loved the large font from the moodboard, and the unexpected severely rounded corners.

UI library

Type, colour system, preview of master components.

Click here to experience the Prototype