Converse Loopholes

User experience strategy, naming strategy, and microsite design for Converse Loopholes

Converse Loopholes were inspired by the DIY phenomenon among tweens globally and offered a unique lacing system that allows kids to customize their sneakers in infinite ways. A microsite on converse.com, with custom UX/UI interactions, names of the lace-ways, and stylized instructional videos were created to introduce the sneaker and the latest lacing styles.

Converse Loopholes website homepage hero banner displayed on laptop computer screen

Converse Loopholes website homepage shoe video module displayed on laptop computer screen

Converse Loopholes website homepage shoe video modal displayed on laptop computer screen

Converse Loopholes website homepage displayed on laptop computer screen

Converse Loopholes website design displayed on tablet and 3 mobile phones

Project Contribution: Lead Designer, lace style naming, illustration style of instructional videos, UX/UI design, website design, and development team management.

Studio: BEAM Interactive

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