Rotel HiFi

Brand refresh and interactive website design for Rotel HiFi

More than fifty years of designing, engineering, and manufacturing audio/video components have put Rotel at the top of the audio field. An interactive website experience, inspired by highlighting the clean lines and detailed construction of Rotel products, was created to reflect the brand steeped in tradition and excellence.

Project Contribution: Lead Designer, creative direction of look and feel, concept development/strategy, UX/UI design, website design, icon design, photography (art direction), and production design.

Studio: Tank Design