Cayucos Pharmacies Brand
Elevating a pharmacy through brand identity design and strategically furthering their specialization in the art of pharmaceutical compounding to increase profitability.
The Client
A well known, independent pharmacy that services prescription and compounding orders.
The Challenge
As insurance companies drive down costs, independent pharmacies suffer. Fortunately, this client has a specialization in pharmaceutical compounding. The challenge is the awareness and education of the compounding service that benefits the patient as well as the pharmacy.
The Strategy
By leaning further into the expertise of compounding, we can help the pharmacy not only stand out from the big box competition but also increase profitability through the superior compounding product that is better for the patient.
The Design
Juxtaposing the big box pharmacies, the design would be best to focus on the traditional roots of the pharmacist craft. The design will need to be trustworthy, professional, yet not clinical or cold.
