Cocos: Creating a frictionless experience

Meet Cocos, an Argentinian investech that makes investing in the stock market easy and accessible for everyone.

When we started working on their app, the goal was to build a better user experience from both a design and development perspective.

🗯️How did we do it?

We worked together to establish a design language that would be fresh and new but also accessible and usable. That’s why we:

👉🏼 Created 3D illustrations with a modern style

👉🏼 Emphasized soft tones in the color palette, especially greens, to represent money

👉🏼Incorporated rounded shapes to give off a more friendly, less sharp appearance

💡The outcome

We're really happy with the results: The Cocos app came out as a friendly brand that is easy to use, authentic, and in tune with its target audience.

🐰 What do you think? Do you like the results?