Vista Outdoor

I recently finished up a full identity and website for Vista Outdoor. Vista is an umbrella brand with diverse portfolio of over 30 well-recognized brands including sporting ammunition and firearms, outdoor accessories, outdoor sports optics, golf rangefinders and performance eyewear. It's the largest rebrand I've tackled since I started Peters Design Co. Here's all of the brands under the Vista Outdoor Umbrella: http://www.vistaoutdoor.com/brands/

Allan Peters
Genuine & thought provoking brand identity design.
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