Mr. Cooper Brand Refresh | Creative Direction & Illustration
During my first month at Mr. Cooper, I was challenged with reimagining Mr. Cooper's visual direction and brand design.
I proposed this clean, minimal style. The illustrations complimented Mr. Cooper's quirky personality while supporting Mr. Cooper's purpose of keeping the dream of homeownership alive.
Below you'll find examples of direct mail, email, print, digital ads, and illustrations.
branding
brand refresh
case study
creative direction
design
digital ads
digital illustration
direct mail
email
email marketing
home
icons
illustration
mail insert
minimal
mortgage
mr cooper
rebrand
social media
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Posted on
Feb 24, 2023
More by Lauren Stanley View profile
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