Botanists logotype
For all your wildest horticultural needs, Botanists have you covered. Their extensive product range and expert knowledge meant they needed an identity that left their customers feeling assured they went to the right place. Trigger words such as reliable, trustworthy, professional and approachable came up in the brief which needed to be conveyed in the final design.
After scribbling out hundreds of different ideas, I became quite obsessed with the idea of tastefully combining a leaf with a B letterform and creating a logotype around it. I tried many different executions that each felt cliché in their own ways until I found perfect balance in the sketch you see here. It was subtle enough that it didn’t demand too much attention whilst having enough presence that it was unmissable. Bingo!
I kept the colour palette rooted in forest hues and earth tones to cement the identity in it’s industry. The use of these softer colours in combination with the sans-serif type ensured the brand felt approachable and friendly without sacrificing reliability or professionalism. Loved how it turned out!
Fancy creating or refreshing your brand's identity?