AC Prime - A Logo Redesign Project

CHALLENGE

The company recalibrated its business strategy and will be expanding its portfolio to Real Estate and Venture Capital.

This pivotal change needs a fresh look at the company's corporate identity to reflect its promise to the Filipino people.

INSPIRATION

I was inspired by its vision of “building wealth thru its versatile and substantial portfolio” and its mission “to invest in sustainable and valuable ventures that will create superior shareholder value while upholding ethical, environmental, and social responsibilities”

SOLUTION

We agreed on a certain design direction that revolves around these objectives:

* It should evoke security for the investors.

* It should exude growth or investment.

* It should reflect their value for integrity & innovation.

Their new logo represents the company’s growth, its mission, and its promise to the Filipino People.

It symbolizes secured investment (for the investors) and protected businesses (for its subsidiaries) while signifying its value for Integrity (doing the "right" thing).

See the full case study thru the link below:

https://www.behance.net/gallery/164091581/AC-Prime-Logo-Redesign