Wellcast - Visual identity for the podcast platform
Aligning the visual identity of the brand for better results.
The interaction of design elements with a potential consumer is one of the factors of a successful visual identity, which is why each Wellcast graphic piece finds its place in communication with the user.
Visual communication is based on a wide color palette and geometric shapes that represent the disassembled logo.
These geometric shapes act as a container for information and an additional element of visual identification.
Patterns
Special attention is also paid to patterns that symbolize the simultaneous diversity of content and its unity because the shape remains the same regardless of color.
These patterns can also be broadcast as users are connected to the same network.
All this makes it possible to broadcast the brand's mood, meaning, and essence, which will increase empathy on the part of users and consolidate a recognizable image in their minds.
