The Monarch Soul // Branding
Better Bath Better Body was founded in 2015 with one simple goal: to transform the world one bath at a time by creating truly amazing bath products that speak to your specific needs and lifestyle. Now in 2023, they have decided to create another brand called The Monarch Soul, the idea of which is to sell bath salts with affirmations. Each product will have its own blend of essential oils with the addition of "crystals".
The first task was to create a label for the first bath salt. 4 concepts were made and the client quickly decided on his favorite and I decided to create a continuation for one of the labels that he didn’t choose. The circular gradient seems to blur with the background and symbolizes the human aura, inner strength and self-love.