Branding and Business Design--Crass Market Media

When I began designing for my own freelance business, I wanted to run myself through a similar process to my clients. I began with a mood board that combined elements and styles I wanted to include in my business and on my website.

In short, I wanted a singular document that I could refer to when making design choices or when I needed a bit of inspiration for my design and illustration work.

Using the color pallet I identified, I created a logo for my business with similar fonts and an illustration I had previously created.

This led to my design for a business card.

And the "link in bio" page I used for social media.

This is the living document I created to plan my Instagram strategy and identify my content pillars.

Finally, this brand strategy helped guide the design of my website and Etsy shop. Visit kristenjacobsonwriter.com to see more!