Metal Coat - Apparel Design

I began making apparel in the esports community in 2018 with the mission of creating extremely subtle yet aesthetically appealing clothing for people in the scene. I traveled to large scale tournaments and conventions, networking with influencers and selling my merchandise in person before slowly developing the skills to build and manage an ecommerce platform.

In October 2021, I rebranded under the name Metal Coat, with three products and brand new means of production. With just a thousand twitter followers, a half-dozen freebies sent to notable community figures, and a couple of tweets, the reception was much greater than expected. Within an hour I had sold $2,000 worth of clothing, and just three weeks later I broke $10,000. Since then, subsequent drops have garnered a minimum of $15,000 in total sales.