Crisol - Brand Identity

This was a mock branding challenge to create an identity for a multipurpose venue complex based in Santiago, Chile. After researching the many interesting subcultures in the city, both recent and deeply traditional, I came to think of the venue complex as a sort of vessel for explosive chemistry, where bold and unprecedented experimentation would take place. Thus, the name I settled on is Crisol, meaning crucible in Spanish. I wanted a stripped down, high contrast, and modern approach to the brand, with few yet powerful assets.