Children's Law Center - Branding

Solving the Puzzle with Children's Law Center

Children’s Law Center (CLC) is an organization helping children and families tackle seemingly insurmountable problems in the DC Metro area. Their network of pro bono lawyers advocate in and out of the courtroom to help provide stability, health, and education.

We helped CLC create a vibrant yet purposeful identity for their annual Helping Children Soar Benefit. Keeping their theme in mind ("no matter how complex, we solve the problem"), we got to work! In an effort to separate the Children’s Law Center from the sea of stereotypical jigsaw pieces, we developed an identity system utilizing tangrams.

The final result was a vibrant array of shapes and patterns that, when put together, create a variety of illustrations. We also created engaging event invitations, banners, programs, and a calendar donor gift.