Brand Strategy and Design for a tech savvy, energetic team based in Bristol.

The team at Booking Live felt that their existing brand was lacking emotion and described it as stuffy and too corporate and not representative of the young and energetic team behind it. Booking Live is an intelligent booking system with a key focus on communication.

As the audience is split into two; SMEs and enterprise businesses the challenge was to create a brand that resonates with both.

We redesigned the whole brand, product and web. As they were on a tight timeline we facilitated an extensive 5 hour brand workshop, extracting their brand messaging and what makes them unique.

Moving forward with a distinctive and emotion driven brand, verbally and visually we feel that it resonates better with its target audience, evokes emotion which helps to drive brand awareness.

A modern, bold and techy yet humane approach was followed to convey who they are now and where they want to be in the future.

Based on their comments this was “spot on” and “better than they imagined”. They feel that now they have a brand with clarity that they’re proud to show off.