Introduction:

Carsparency is a UAE-based car company that specializes in buying and selling second-hand cars. The company wanted to create a web platform that would provide users with a fast and easy way to buy or sell cars.

The focus of the product was to make the process of buying or selling cars as simple as possible. The following case study details the process undertaken to design and develop the responsive Carsparency web product.

User Research:

User Research: To better understand users' needs and ensure that the Carsparency web product was tailored to the local market, the design team conducted user research by creating a prototype and sending it to local partners for testing with the local people. The prototype was designed to simulate the final product's functionality, and local partners were asked to test it with potential car buyers and sellers in the area.

The feedback from the local partners, and potential users was analyzed to identify improvement areas and make design iterations. Some of the key changes made to the design based on long-distance feedback included:

• Changes to the layout to make it easier for users to find the information they need

• Additions to the search and filter options to help users refine their searches more effectively

• Improvements to the form for car sellers to make it more user-friendly and intuitive

• Tweaks to the pricing information displayed to help users make better-informed decisions.

The feedback gathered during the user research phase helped the Carsparency design team refine the web product's design and functionality better to meet the needs of local car buyers and sellers.

This user-centered approach ensured that the final product was optimized for the local market and delivered the best possible user experience.

Results:

The final Carsparency web product has been highly effective in helping users buy or sell cars quickly and easily.

The responsive design allows users to access the platform from any device, and the intuitive layout makes it easy to find the information they need.

Car owners have also reported that the platform is effective in helping them sell their cars fast, while car buyers have seen the platform as an easy and efficient way to find the vehicles they want.

Conclusion:

The Carsparency web product was designed to offer a fast and easy solution for buying and selling cars in the UAE.

Using a user-centered approach, the design team optimized the product for the local market while benchmarking against over 25 car selling companies worldwide to ensure global competitiveness.

The product was designed using a consistent design system, a responsive structure, animations, and storytelling to create an engaging and memorable user experience.

By focusing on the user's needs and ensuring a seamless user experience, Carsparency has established itself as a leading car buying and selling platform in the UAE.