LOGO DESIGN

Logo is definitely the basic element for efficient branding and marketing. Its design, taken seriously and based on user research, analysis, talent and design laws can become a solid basis for successful communication of the brand with its buyers, customers and users, that is why it needs careful professional approach.

Task

Logo design for a Karma Law Associate

Tools

Adobe Illustrator

Process

The task set for a designer was to create a logo which feels modern and friendly and signals on customer Protection and growth. The primary target audience was defined as Law Firm. General task on branding design solutions was to get a clear and fresh look for a brand.

After user research and marketing research, the designer worked over several stylistic directions. As for the color palette, the search didn’t take long because the clients primarily set their preferences on light and airy design within white and blue shades. So, the main search was focused on shapes and imagery. At this stage, the clients were provided with four stylistic versions, three of which presented various approaches to letterMark, while the fourth featured a mascot character. All the versions were based on circular geometric approach. The logo versions were made monochrome applying flat style of graphic design.

The first option showed the stylized version of the initial letter “K” combined with the image of a Law Building as a symbol of Court.