Typographic Poster Design

Objective:

The project focuses on typography as the sole design element to create visually compelling posters. The original poster is reduced to the most relevant information. The redesign uses this information but relies only on typography as a graphic element, yet has to be equally visually appealing. 

Design: 

Various typefaces, sizes, and weights, are utilized to achieve visual hierarchy and emphasis, ensuring that the poster remains engaging and easy to read despite its minimalist nature. This guides the viewer’s eye through the information logically and engagingly. Headings, subheadings, and body text are carefully arranged in a grid structure so the most important details are prioritized and a balance is present in the design. 

Original Poster Design

Poster Layout Redesign 

Redesigned Poster in Comparison to Original