Avante Paving Logo Sketching
Exploring Design Ideas for a Simple, Distinctive Lettermark Logo
Doodling Ideas and Selecting Designs
I designed a moodboard that focused on keywords like quality, professionalism, and reliability. After considering the brief, I determined that a lettermark logo would best fit my needs. I began doodling ideas that came to mind and selected a few that aligned well with the direction and logo principles of being simple, appropriate, and distinctive.
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