Violet Hour Fashion Identity

Finished brand assets for Violet Hour Fashion, a women's sleepwear line.

The goal in this project was to make a minimal/beautiful mark that would compliment the simple lines of the designer's clothing. It was also important that the mark signified end of day for which I developed several line-art marks that indicated the sun falling behind a mountain range, casting a shadow in the foreground. Really happy with the conclusion of this project.