Website for B2B SAAS Product - Extraview
We Were Hired For
Branding strategy, naming, logo, SAAS design and build, front-end website, messaging.
Background
The founder wrote a book on leadership assessment. He wanted to turn the book into a commercial HR Tech SAAS product that could be used by companies to make better leadership hiring decisions. This was the front end site for that product.
Brand Name
The name Extraview came from the new approach to interviewing candidates. Normally a leadership candidate is interviewed by multiple people. With Extraview, one trained person conducts a full interview and all the other interviewers are what they now call extra-viewers. These are decision makers who log in and watch the interview hence the name, Extraview.
Logo
One of the main features of Extraview is that they help users have much deeper conversations with candidates. This is where the idea of the infinite speech bubbles came up, representing the deep insights Extraview interviewers get when speaking with candidates.
Website
Once we completed the SAAS product, creating the front end website was much easier. The difficult part here was the copy. How do we communicate everything that this product does in as few impactful words as possible? The result can be seen below.
Enter your text here..Hit that "L" key if you like it ❤️ Thanks!