Skinega Luxury Vegan Skincare - Branding, Packaging & E-Com
We Were Hired For
Branding strategy, naming, packaging design, photography, messaging, commerce web design & build, digital marketing, and content.
Background
Skinega is a luxury vegan skincare start-up brand that had discovered an ingredient complex but needed to put an identity and growth strategy to the business.
Brand Name
They wanted a name that said skin and anti-aging. So we took them on their literal request, and combined the word “skin” with the word “age” in reverse, and out came skin + ega = SKINEGA.
Packaging Design
The remit for the packaging was simplicity and luxury with a gender-neutral feel.
We designed a textured hard box exterior packaging to help deliver this message with a sleek, clean, silver bottle. The result was a beautifully photogenic finish, which was important for this direct-to-consumer brand.
Website & E-commerce
We built a fully responsive, highly intuitive e-commerce website with a simple and sleek design to help navigate customers to purchase through this direct to consumer site.
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