Variable fonts technology in the brand identity

FORM is an architectural bureau. They design unique public and private facilities. Our task was to develop a fresh way for FORM to communicate their work with a graphic identity to match.

During joint workshops we have formulated three subjects that describe their approach: Community, Method, Projects. Community — ideas that are born out of collaboration; Method — conceptual framework of projects; Projects — where ideas get their material form.

Using this concept, we proposed a dynamic logo with three states for each theme. It also comes in a variable font version for smooth web animations.

Check the project on our website!

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