Wow Factor: Separating Designs Superiorly

“WOW, that’s a great design!” 

In this comment, we can see the wow factor in its purest form. Wow-factor is something that won’t only separate the design from others but separates it superiorly. It is something that already exists in all designs and affects the user's mind in many cases. It just needs to be figured out consciously in order to make that design stand out.