Vivian Brand Refinements
At Vivian we believe in the importance of regularly conducting brand / visual audits to ensure we are not only on par with the best brands out there, but also highly differentiated from our competitors. So last year the brand design team set aside some time to conduct a comprehensive audit of our brand identity.
Based on our audit findings, we made some exciting changes to our core identity elements, such as refining our brand colors, typography, and graphic elements. We also worked with external partners to build out a robust icon system and refreshed our brand photography.
I am thrilled to share the newly refined look of Vivian's brand identity with you all. Check out the video to see the refinements we made and let us know what you think!
