Brief

Botaniq Tropikana is a tropical-themed botanical garden that offers contemporary gathering areas, indoor and outdoor exhibits, and a laid-back yet festive atmosphere. The objective of the branding for Botaniq Tropikana was to create a unique and memorable identity that reflects the cafe's values, ambiance, and offerings.

Objectives

1. Creating a festive and inviting atmosphere: The branding captures the tropical atmosphere of the outdoor space, creating a welcoming and lively environment that encourages customers to unwind and enjoy themselves.

2. Differentiating from other cafes: With so many cafes around, it's important to make sure Botaniq Tropikana stands out from the crowd. The branding reflects the unique nature the cafe's offerings and emphasises the ambiance.

3. Appealing to a specific target audience: The cafe's location and offerings have a tropical flair and are situated in a fashionable, high-end neighborhood that attracts many influencers. The branding is tailored towards the mid to upperclass market segment, with an emphasis on shareable aspects. Additionally, Botaniq Tropikana caters to health-conscious customers by prioritizing healthy eating options.

4. Creating a cohesive experience: The branding of Botaniq Tropikana creates a cohesive experience that extends beyond just the food and drink offerings. From the decor and music to the menu and food packaging design and staff attire, every aspect of the cafe reflects the brand's values and identity.

Deliverables

Brand Identity | Menus | Apparel | Signage | Packaging | Style Guide