'Rewind' Video for Wedding Wishlist

The objective for this project was to create a video of 1 minute or less that shows what a great year the company, 'Wedding Wishlist' has had. I was inspired by YouTube Rewind videos for this one.

The video had to feature the company's conversions, couples who created registries, amounts of money raised for charity, etc., The tricky part here was making such business related information appeal to the average Instagram viewer. Adding human elements was how I went about it. Featuring and tagging the couples who created gift registries that year in the video prompted re-posts, shares and a lot of likes. It was a fun exercise in digital marketing as well.