stål

From Swedish for stainless steel, stål is a jewellery brand 

focused solely on the material it is named after. 

Based on a single metal, the brand thus represents 

the simplicity but also the strength of the material.

The logo is quite simple in its form and composition. However, it is its final 

finish imitating chrome that brings it to life and lives up to its meaning. 

To further express this powerful simplicity, the colour palette 

is quite minimalist but striking, relying on just 3 colours.