#29 B&C

Country: Belgium

Industry: Professional service

About: B&C was created in 1997 in Belgium as the first truly integrated European promotional textile brand.

Mission: Bring inspiration and innovation to every brand or business communication

Values: communication - fashion - creativity - proximity

Words: innovation - trendy - communication

Strategy: Combining the same letters of the wordmark (B - & - C) in a different and funky way, playing with the shape of the & instead of leaving it as a separate element.

before-after B&C
B&C logo.jpg
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Camilla Menin
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