#22 Bioderma

Country: France

Industry: Personal care - dermatology

About: Bioderma Laboratories is a privately owned French pharmaceutical company  that specializes in medication for dermatological and hair/scalp conditions, as well as for pediatrics and cell regeneration. It was founded in 1977, in Aix en provence.

Mission: biology at the service of dermatology, at the service of health. BIODERMA is a NAOS brand, inspired by life and driven by the heart. A company with a purpose, we aim to build a sustainable future, keen to preserve the human being and its environment.

Words: nature, care, purity

Strategy: I merged the B and D of the brand name with the symbols of nature (the leaf) and care (the heart) to create a new word mark. I decided to maintain the colors white and blue and add the softer pink to represent the mission of service driven by the heart. The overall feeling is organic and elegant.