Covid-19 Campaign Branding for Bupa

At the height of Covid-19, when every country was on lockdown, safety and prevention were the number one priority for every individual. I created the #stayhome campaign identity to solidify Bupa's stand on the safest way to avoid the risk of getting infected - by simply staying home.

For 2 quarters, all our communication in social media and direct email used the campaign identity.

The Bupa #stayhome identity was picked-up and adapted by different Bupa businesses in their Covid-19 communications. They were glad to see how the brand exceptionally transformed and became socially relevant in those tough times.