CHILLZ VODKA - Brand & Label Design

The Intro

My goal for the CHILLZ VODKA label design project was to create a distinct and eye-catching label for a vodka made in Madrid, Spain. The client wanted to target 18-30-year-olds with a bold and beautiful label that pushed the boundaries and thought outside the box.

The Solution

I conducted extensive research into the target audience and competitive landscape before beginning the design process. To find the perfect fit for CHILLZ VODKA, I experimented with various colour palettes, typography options, and label concepts. One important consideration was the product's unique selling point, which is made from a neutral grain spirit, water from the Madrid mountains, and vanilla and cinnamon for a distinct flavour. The vodka is distilled and bottled at the world-famous SANTAMANIA Distillery in Madrid, Spain, a multi-award-winning craft distillery that takes pride in its products.

CHILLZ VODKA is a premium vodka brand based in Madrid, Spain, that offers a variety of distinct flavours. The original, unflavored bottle is the brand's signature, but it also comes in green apple, coconut, and strawberry flavours.

The green bottle is flavoured with crisp apple, giving the vodka a fresh and fruity flavour that's ideal for mixing into a variety of cocktails. The yellow bottle is infused with the tropical flavour of coconut, giving the vodka a rich and creamy flavour reminiscent of a day at the beach. The pink bottle is flavoured with juicy strawberries, giving the vodka a sweet and refreshing flavour that is ideal for sipping on its own or mixing into a fruity cocktail.

Each bottle is designed with a distinct colour palette to reflect the flavour it represents. The green bottle has vibrant green accents to match the apple flavour, while the yellow bottle has bright yellow accents to match the coconut flavour. To reflect the strawberry flavour, the pink bottle has bright pink accents.

Aside from their distinct flavours and eye-catching designs, each bottle is made with the same high-quality ingredients as the original unflavored version. CHILLZ VODKA is made with a neutral grain spirit, water from Madrid's mountains, and vanilla and cinnamon for a distinct flavour. It is distilled and bottled at the world-famous SANTAMANIA Distillery in Madrid, Spain, a multi-award-winning craft distillery that takes pride in its product.

The conclusion

Finally, CHILLZ VODKA offers a variety of distinct and delectable flavours that are ideal for any occasion. Each of the green apple, coconut, and strawberry flavoured bottles has its own distinct flavour and is designed with a distinct colour palette to reflect its corresponding flavour. CHILLZ VODKA is a premium vodka brand that is sure to impress with high-quality ingredients and world-renowned production.