CFW // Collingwood Fashion Week

Challenged with creating a timeless identity that will set the tone for the future of fashion in Collingwood, we created a high-end brand that is tailored to the event attendees and industry change-makers.

This concept exudes high fashion and class. Using multiple design elements, we have designed a brand that is timeless & classic. The design features a combination of calligraphy and sans-serif fonts harmoniously creating a modern and clean look. The colours have been paired back to neutrals, allowing the content & iconic branding to be the main visual element. The custom-designed monogram is the unique identifier and can be seen across multiple applications, in order to market this event.

Overall this brand is tailored, powerful, and ultimately, the LBD of fashion brands.

This project was created under contract for Mayka Marketing.