2023 is the year I say goodbye to minimalist branding

Trends in branding shift faster then a Gen Z-er swiping up on TikTok. What worked last week in branding was to build a bold minimalist identity that worked well on digital channels and was serviceable for print. Clean UX trends pioneered by Apple and curated Millennial personas on Instagram reshaped the entire design industry to adopt minimalism. But there’s a problem.

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