Brand and Label Design for Single Malt Whiskey by Motif

When a Dentist decides to bottle his own whiskey...

As an intriguing sub-brand, our client had a whiskey product that was under the Aerovista Dental brand name. We decided to strategically pivot the whiskey’s brand name to more of an appealing and nostalgic personality.

The re-envisioned “Dr. Williamson’s Liquid Novocaine” sub-brand shines a light on the dental practice in a fun way while still making it more personable by connecting it directly to the owner/dentist of Aerovista Dental. Due to the new position, the brand and label now are more impactful and drive an emotional connection through an interesting and humorous concept that won’t be forgotten.