Charity Rebrand - Trust

Us Charitable Trust 

For the future generation. 

The Brand

Us is a charitable foundation that helps disadvantaged children in London reach their goals. 

The Brief

To rebrand Us with an energising new look that also comes up with a solution to people miss pronouncing their name as US (United States). 

Having worked with them to identify their brand values of Family, Trust and Creativity, I realised the solution had been hiding in plain sight…

There is an ‘us’ in trust.

The Work

Branding, advertising, packaging and motion design.