Wantable

Wantable is a monthly subscription based fashion service offering boxes within five categories to choose from: style, fitness, accessories, intimates and makeup. They needed my creative direction to refine their existing brand identity with content development and imagery. To get that jump started, I revamped and managed the in-house photo studio. I planned with the merchandising and marketing teams to create scheduled social media graphics and eblast designs. I set up and shot the product photography to feature a cohesive color palette and a naturalistic concept of modern beauty.