Hobo Bay

Hobo Bay is an Esty shop transitioning into an ecommerce website. They sell vintage, handmade and thrift jewelry. I hand lettered the logo, designed the brand identity and I’m currently the product photographer. The main focus of the Hobo Bay experience is an exquisitely curated online boutique. The immersive website I designed features parallaxing elements, copy based on merchandising initiatives and the voice of an emerging brand personality.