BBM Event: The Self-Mailer

This project promotes The Beaty Biodiversity Museum to a specific audience living in the Greater Vancouver Metropolitan Region. The target audience I chose was children at ages between 6 and 8 who enjoy playing outdoors and being in nature.

The theme/tone of the final design is about a blue whale swimming underwater. It is an illustration-based design with photographs and text. The typefaces are Kaushan Script and Whitney SSm. I chose a readable hand written typeface for the headline/subheads because it looks playful and friendly. The half whale skeleton illustration on the cover of the self-mailer was to attract children and provoke curiosity of what's inside.

You can also see my work on Instagram