Brighter Side redesigned the e-commerce experience for one of Killington's most valuable products.

For Killington Resort, lift tickets are obviously a mission-critical product. To help optimize the conversion experience and take advantage of the headless architecture of the site's CMS, Brighter Side delivered UX research, strategy, UI design, and high-fidelity prototyping services.

Launched in March 2023, the lift ticket e-commerce component exceeded expectations. Conversion rates, compared with the previous experience, jumped over 7% and customer satisfaction with the experience is 4.4 out of 5. These early numbers show a revenue increase of over US $600,000 in a three-week span compared to last year.

Research showed that guests preferred to minimize the content they needed to see in order to make a purchase decision. So instead of displaying a calendar and a bunch of products & variants, Brighter Side proposed an experience model that only asked of the guest the decisions required to move to the next step on the process.

After first selecting the number of days for their visit, guests then move through the experience on full-page modal views to make the customer journey simple.

What customers say

As part of an extensive conversion and sentiment research plan designed by Brighter Side, customer feedback includes comments such as, "I usually don't do things like this on my phone, but this was really simple." Similarly, a customer remarked that "I like how the website guides you through the entire experience." Another wrote, "Extremely easy and wonderful website experience."