Empowering better money management

Identity Design, Brand Systems & Guidelines, Brand Platform & Positioning, Product Design, Product Marketing, User Research, UX & UI Design, Web Design, E-Commerce Design, Campaign Development & Execution, Social Media Playbooks, Content Creation, Copywriting, Events and Trade Shows, and Motion Graphics & Video

Visa’s Practical Money Skills is a global program that reaches teachers, students, and consumers of all ages in over 40 countries. Their mission is to empower people everywhere to better manage their money through free financial education. As a longtime partner, SevenDesign developed Visa’s industry-leading financial literacy website and created a new global brand in the education space.

Practical Money Skills is offered in 44 countries around the world, so it required a mark that was culturally appropriate for all regions. The spark logo is vibrant, energetic and appealing to all ages. With a logo that translated well worldwide, we were able to create comprehensive brand guidelines to ensure consistency across all countries and programs.

Redefining a global literacy program

The challenge was complex: the Practical Money Skills website needed to be adaptable to many languages and scalable to include a wide range of financial tools. Our goal was to make it easier for users to navigate the site. We restructured content to create a website that can be customized for multiple regions and that highlights key assets in a logical, user-friendly way.

Learn, teach, play

Teachers, students, and consumers each have their own financial literacy knowledge requirements. Our content, from games and educational materials to infographics and tax calculators, serves each of these audience groups uniquely and effectively.

The program has made a big impact: through Visa’s partnerships with the NFL and the Olympics, sports stars such as Eli Manning and Saquon Barkley have voiced their support for the personal finance initiative, and a partnership with Marvel for an educational comic book has helped to expand the Practical Money Skills audience.