Cultivating strategic growth in cannabis companies

Identity Design, Brand Systems & Guidelines, Brand Platform & Positioning, User Research, Web Design, Development, and Copywriting

Maconha is a financial consultancy startup for early-stage cannabis companies, taking a nurturing and confident approach to helping clients maximize their value. They needed to differentiate themselves in a fast-growing industry in order to convey their reliability and expertise. We worked closely with Maconha’s founder to define the brand’s personality and build a visual identity and website to communicate it.

A proud partnership

The visual identity for Maconha communicates their rigorous, specialized approach to each client's business. We designed a logo formed from overlapping shapes to emphasize the partnership central to the brand. A bold but approachable typeface is balanced by warm, earthy colors that provide contrast within the logo.

Expertise, outlined

We helped Maconha define their core services, and structured their website to put the focus on their expertise through client testimonials and an outline of their process.