ABCs of Airtel Payments Bank

It’s a campaign by Airtel Payments Bank (APB) which was meant to be a guide

for the users wherein we could introduce them with the features and benefits of all the products and services provided by APB. We identified the main target audience who were between the age group of 18-35, and we wanted to increase the early adopters from that

age group. So the idea revolved around keeping the campaign fun and catchy.

PS: Just like some of the best works don't actually make it through, this campaign is still

to go live and here's the prototype with just 3 random letters.

Hope you enjoy :)

I would love to hear your feedback or thoughts on this project, thanks :)

Also, you can see the full project here :

https://www.behance.net/gallery/162918949/ABCs-of-Airtel-Payments-Bank