Bakery Brand Identity & Packaging Design - School Project

Project made for "International School of Comics".

This Food Design project comes to life from the creation of the logo and related brand identity of "Bakers Lab", a new Bakery in my home town.

The naming, modern and easy to pronounce, communicates the feeling of an innovative place, a laboratory that experiments daily to propose quality products and that does not renounce the care of detail.

I designed the packaging for Bakery's new Panettone: a reusable packaging dedicated to sustainability and addressed to those who leave nothing to chance.

Once opened, the box will become a Christmas ball, in order to continue its life cycle and avoid the increasingly common waste of paper.

For the undecided the surprises do not end here! The packaging was created without the use of glue, so it will be reversible to give life to a second Christmas ball with inverted colors.

Do you want to use the design of my "Endless Packaging" for your projects? GRAB IT HERE!

"Endless Packaging" Promotional Video

The logo proposal chosen by the customer contains sinuous and modern lines, that recall the vintage style of the old bakeries.

Under it the proposal not selected by the customer, more modern and linked to the concept of the laboratory.

After selecting the logo I created examples of brand identity and coordinated image for the various products marketed by Bakers Lab.

View the Brand Book of the logo here

Follow me on Instagram

Why not contact me to describe your idea? Let’s work together to create something unique!

Do you want to use the design of my "Endless Packaging" for your projects? GRAB IT HERE!