Logo Design and Branding

BRAND

Bite Away

YEAR

2022

Bite away is a personal-run business by Tanya Krebs. She has a YouTube channel where she cooks easy and healthy meals for everyone to try at home.

The visual identity was inspired by having fun cooking and trying out a variety of dishes. The bright orange color follows the look and appeal of most foods with a palette of neutral accentuated by vibrant blue.

Overall, the owner of Bite Away wanted this contemporary but modern aesthetic to come through in their web design as well.

I was asked by the client to help bring their logo in line with the variety of foods in different cultures without losing the touch of the brand's personality. Since changing trends is crucial to a business, I designed a timeless-looking logo to help the brand stand out from its competitors and attract new customers.

The logo's friendly, welcoming aesthetic reflects the warmth of the comfort of the food you find in Tanya's kitchen. By using friendly copy and kitchen equipment, I was able to bring those same feelings of familiarity that one experiences when cooking at home.