The Challenge

3 Wise Vegans is paving the way for sustainable and ethical food to be an option for every household in Utah County. As we know, starting a business during a global pandemic is already a challenge, but so is getting meat eaters to look at alternative options. We needed to find a way to entice existing vegans and meat eaters alike into the new café using nothing more than a logo.

Our Approach

Thanks to the 3 Wise Vegans team for coming up with a brilliant play on words for the name of the business, we were able to create multiple variations of a logo that used this theme. In case you haven’t picked it up yet, 3 Wise Vegans is a play on 3 Wise Men #UTAH. With this in mind, we designed a few logos that assisted this play on words.