The Challenge

LifeBar is a food/health and wellness brand focused on providing regular people with delicious and quality smoothies delivered to your doorstep. Prior to COVID-19 LifeBar had a physical location that allowed customers to visit and enjoy their smoothies in Louisville, KY. Things changed in 2020 when most of their business needed to be online. Selling and shipping fresh and natural ingredients proved to be challenging. Helping place LifeBar smoothies in the eyes of healthy, active, and ready to pay customers was the first of many steps.

Our Approach

We knew that the customers visiting their online store were not going to be the same as the visitors of their physical location. So how do you find and effectively target an incredibly broad audience of 200,000,000? Months of low budget audience testing and definition. With tons of new and accurate data to work with we were able to effectively create a customer persona and begin advertising. What about the website? In addition to advertising, the website needed to cater towards the new audience we established. New photography, flow, and brand voice assisted us in getting a cohesive feel.